Zachary Leifer·Speaking
Speaking
Zachary Leifer speaks on AI strategy, customer data, commercial growth, and the operating models that connect technology investment to measurable business results.
Available for keynotes, executive panels, leadership roundtables, board sessions, workshops, virtual events, and podcasts. Based in Las Vegas, Nevada. Available for travel nationally and internationally.
Or email zacharyleifer@gmail.com
Format
- Keynote
- Executive Panel
- Leadership Roundtable
- Board Session
- Workshop
- Virtual Event
- Podcast
Location
Las Vegas, NV · National · International
About the Speaker
A practitioner, not a presenter.
Zachary Leifer is one of the few executives who has led both commercial and enterprise technology functions at the same organizations — a crossover that shapes how he thinks about AI, data, and growth. At Las Vegas Sands and The Venetian, he led digital marketing and eCommerce before being recruited into VP of Corporate IT, generating $36M in direct revenue from a $13M investment.
As CMO at 1/ST Technology, he drove 67% revenue growth, reduced customer acquisition cost by 56%, and improved LTV/CAC by 73% by building a cloud CDP and predictive customer-valuation model. He recently completed the Advanced Management Program at Harvard Business School. His sessions give executives a practical, P&L-grounded framework for connecting AI, customer data, marketing, and technology to commercial outcomes — without disconnected pilots or activity for its own sake.
67%
Revenue growth, 1/ST Technology
$36M
Direct revenue, The Venetian
56%
CAC reduction via CDP
HBS
Advanced Management Program · 2026
Signature Talks
Five talks built from operating experience.
Every session draws on real results, real trade-offs, and real organizational challenges. No frameworks invented for the stage.
01
AI Strategy & Commercial Value
AI Is Not a Strategy: The Operating Model Leaders Need Before They Scale It
Most organizations are investing in AI faster than they are building the governance, workflows, customer-data foundations, and accountability required to create value. This session gives executives a practical framework for deciding where AI belongs, how to prevent disconnected experimentation, and how to connect investments to customer experience, productivity, revenue, and measurable risk reduction.
02
Customer Data & Growth
From Customer Data to Commercial Value: Why Most Personalization Programs Fail to Deliver
Companies invest heavily in CDPs, CRM, loyalty, analytics, and personalization — but many fail to change actual customer economics. Drawing on CDP deployments in hospitality, wagering, and eCommerce, this session explains how to move from data collection to actionable insight, better acquisition and retention decisions, stronger LTV, and revenue growth you can prove to a board.
03
The CMO–CIO–CFO Triangle
The Growth Operating System: How Marketing, Technology, and Finance Must Work Together
The biggest growth constraint is rarely the marketing plan or technology stack. It is the disconnect between commercial strategy, technology investment, financial discipline, and execution. This session offers a practical model for aligning marketing, IT, finance, data, and operations around shared outcomes — built from six years spanning VP Marketing and VP Corporate IT at the same Fortune 500 company.
04
Gaming & Hospitality
What Hospitality and Gaming Can Teach Every Business About Loyalty, Data, and Customer Experience
The hospitality and gaming industries pioneered customer data strategy, loyalty architecture, and personalization at scale. This session translates those hard-won lessons — including real examples from Las Vegas Sands, 1/ST Technology, and PokerAtlas — into a framework any industry can apply to improve customer acquisition, retention, and lifetime value.
05
Marketing Operating Model
Why the MarTech Stack Is Not the Answer: Building a Marketing Operating System That Produces Results
Most marketing organizations invest in tools without building the operating model — the data architecture, accountability framework, measurement system, and team structure — required to use them. This session explains what a marketing operating system looks like, how to build one, and how to prove the return to finance and the board.
All talks are customizable for your audience, format, and duration.
Request a Talk Abstract →Past Appearances
Selected engagements.
2024
World Tote Association
Digital Transformation in the Age of the Customer
2021
NC Labs Podcast
Awesome in Action
2026
Harvard Business School
Advanced Management Program — AI & Enterprise Value Capstone
Additional gaming, hospitality, and marketing technology conference appearances added as scheduled.
Speaking FAQ
Common Questions
Questions event organizers and conference programmers typically ask.
What topics does Zachary Leifer speak on?
Zachary Leifer speaks on AI strategy and governance, customer data and CDP strategy, commercial growth and revenue operating models, digital transformation, marketing technology, and the intersection of marketing and enterprise IT leadership. His talks draw on direct operating experience in gaming, hospitality, wagering, and eCommerce.
Is Zachary Leifer available for keynote speaking engagements?
Yes. Zachary Leifer is available for keynotes, executive panels, leadership roundtables, board sessions, workshops, and podcasts. He is based in Las Vegas, Nevada, and available nationally and internationally.
What makes Zachary Leifer's speaking perspective unique?
Zachary Leifer is one of the few executives who has led both CMO and CIO functions at the same Fortune 500 company. His talks are grounded in real P&L results — not frameworks — including 67% revenue growth at 1/ST Technology and $36M in direct revenue at Las Vegas Sands / The Venetian.
What industries does Zachary Leifer speak to?
Zachary Leifer speaks to audiences in gaming, hospitality, sports wagering, iGaming, eCommerce, luxury retail, financial services, private equity, and any industry where AI strategy, customer data, and commercial growth are on the agenda.
How can I book Zachary Leifer to speak at my event?
To inquire about booking Zachary Leifer for your conference, executive event, podcast, or panel, email zacharyleifer@gmail.com. Please include your event date, format, audience, and session topic.
Has Zachary Leifer spoken at industry conferences before?
Yes. Past appearances include a presentation for the World Tote Association on digital transformation, the NC Labs podcast (Awesome in Action, 2021), Harvard Business School AMP events in 2026, and executive forums in gaming, hospitality, and marketing technology.
Book Zachary to Speak
Bring a real operating perspective to your next event.
To inquire about speaking availability, share your event date, format, expected audience, and the session topic or challenge you want addressed. Custom abstracts and speaker materials available on request.