Zachary Leifer

Chief Marketing Officer

ABOUT ME

Technology & Marketing Executive 

I live and breathe marketing and am driven by a passion for delivering results - combining marketing and technology to drive acquisition growth, increase return on advertising spend, and engineer wonderful customer experiences.

I am an enthusiastic leader with demonstrated expertise in performance marketing and ecommerce - optimizing, tracking and testing marketing activities across digital and traditional channels. I am a conversion mercenary.

I believe in the power of people and take great pride in mentoring and building multi-functional, high performing teams.

PROFESSIONAL PROFILE

A Methodical Approach to Organizational Excellence

I am an innovative marketing leader who has built a powerful reputation as a growth engineer and marketing technology
expert looking for a company interested in strategically leveraging the combined power of performance
marketing, data, and technology to enhance revenue growth and profitability.

Marketing Strategy

Data-informed, strategic approach to solving business challenges and achieving business objectives.

Marketing Technology

Leverage technology to improve efficiency, optimize performance, and enhance customer experience.

Culture

Proven record of developing/mentoring high performing teams of conversion mercenaries.

Analytics

Expert ability to use data to understand the business, the customer, and pivot as needed to drive success.

Process

Systematic approach to deploying time-tested processes designed to optimize marketing programs.

Growth

Uncanny ability to engineer and sieze opportunities for growth while improving profitablility.

 

  • B.S. Applied Economics & Management; Marketing
  • Pi Kappa Alpha Brotherhood Chair
my experience

Professional Experience

2020 - Present: Chief Marketing Officer

1/ST Technology

2019 - 2020: Vice President of Corporate IT

Las Vegas Sands Corporation

2014 - 2019: Vice President Digital Marketing

The Venetian Resort Las Vegas

2013 - 2014: Director of Marketing

Overlay Gaming Corporation

MY TOOLBOX

Skills

  • Digital Marketing & eCommerce
  • Marketing Analytics & Data Science
  • Customer Data Platforms (CDP) & Personalization
  • Social Media & Influencer Marketing
  • Loyalty Marketing & Platforms
  • Team Building, Mentorship, & Leadership
  • Systematic Approach To Delivering Results
  • Customer Experience & Product Management
  • Performance Marketing Strategy & Analysis
  • Customer Relationship Management (CRM)
  • Budget Management & Forecasting
  • Digital Transformation & Innovation
  • Google Analytics Individual Qualification (IQ):
    Credential ID 02216623
TESTIMONIALS

Colleague Recommendations

PUBLISHED ARTICLES

My Point of View