Zachary Leifer

Chief Marketing Officer in Las Vegas

B2B SaaS - Casino - Ecommerce - Fashion - Hospitality - Online Gaming - Retail - Sports - Sports Betting - Travel
Las Vegas - New York


Technology & Marketing Executive 

I live and breathe marketing and am driven by a passion for delivering results - combining marketing and technology to drive acquisition growth, increase return on advertising spend, and engineer wonderful customer experiences.

I am an enthusiastic leader with demonstrated expertise in performance marketing, ecommerce, and traditional channels.

I have been labeled a conversion mercenary.

I believe in the power of people and take great pride in mentoring and building multi-functional, high performing teams.

I am currently CMO at 1/ST Technology and based out of Las Vegas, Nevada.


A Methodical Approach to Organizational Excellence

I am an innovative marketing leader who has built a powerful reputation as a growth engineer and marketing technology
expert. I have developed a methodical approach that leverages the combined power of performance marketing, data, and technology to enhance revenue growth and profitability while providing strong leadership and achieving organizational excellence.

Industry Experience: B2B SaaS, Casino, Ecommerce, Fashion, Apparel, Retail, Sports, Entertainment, Hospitality (Travel), Online Gaming, Sports Betting

Marketing Strategy

Data-informed, strategic approach to solving business challenges and achieving business objectives.

Marketing Technology

Leverage technology to improve efficiency, optimize performance, and enhance customer experience.


Proven record of developing/mentoring high performing teams of conversion mercenaries.


Expert ability to use data to understand the business, the customer, and pivot as needed to drive success.


Systematic approach to deploying time-tested processes designed to optimize marketing programs.


Uncanny ability to engineer and seize opportunities for growth while improving profitability.


  • B.S. Applied Economics & Management; Marketing
  • Pi Kappa Alpha Brotherhood Chair
my experience

Professional Experience

2020 - Present: Chief Marketing Officer

1/ST Technology

2019 - 2020: Vice President of Corporate IT

Las Vegas Sands Corporation

2014 - 2019: Vice President Digital Marketing

The Venetian Resort Las Vegas

2013 - 2014: Director of Marketing

Overlay Gaming Corporation



  • Digital Marketing & eCommerce
  • Marketing Analytics & Data Science
  • Customer Data Platforms (CDP) & Personalization
  • Social Media & Influencer Marketing
  • Loyalty Marketing & Platforms
  • Team Building, Mentorship, & Leadership
  • Systematic Approach To Delivering Results
  • Customer Experience & Product Management
  • Performance Marketing Strategy & Analysis
  • Customer Relationship Management (CRM)
  • Budget Management & Forecasting
  • Digital Transformation & Innovation
  • Google Analytics Individual Qualification (IQ):
    Credential ID 02216623

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My Point of View