B2B SaaS - Casino - Ecommerce - Fashion - Hospitality - Online Gaming - Retail - Sports - Sports Betting - Travel
Technology & Marketing Executive
I live and breathe marketing and am driven by a passion for delivering results - combining marketing and technology to drive acquisition growth, increase return on advertising spend, and engineer wonderful customer experiences.
I am an enthusiastic leader with demonstrated expertise in performance marketing, ecommerce, and traditional channels.
I have been labeled a conversion mercenary.
I believe in the power of people and take great pride in mentoring and building multi-functional, high performing teams.
A Methodical Approach to Organizational Excellence
I am an innovative marketing leader who has built a powerful reputation as a growth engineer and marketing technology
expert. I have developed a methodical approach that leverages the combined power of performance marketing, data, and technology to enhance revenue growth and profitability while providing strong leadership and achieving organizational excellence.
Industry Experience: B2B SaaS, Casino, Ecommerce, Fashion, Apparel, Retail, Sports, Entertainment, Hospitality (Travel), Online Gaming, Sports Betting
Data-informed, strategic approach to solving business challenges and achieving business objectives.
Leverage technology to improve efficiency, optimize performance, and enhance customer experience.
Proven record of developing/mentoring high performing teams of conversion mercenaries.
Expert ability to use data to understand the business, the customer, and pivot as needed to drive success.
Systematic approach to deploying time-tested processes designed to optimize marketing programs.
Uncanny ability to engineer and seize opportunities for growth while improving profitability.
- B.S. Applied Economics & Management; Marketing
- Pi Kappa Alpha Brotherhood Chair
2020 - Present: Chief Marketing Officer
2019 - 2020: Vice President of Corporate IT
Las Vegas Sands Corporation
2014 - 2019: Vice President Digital Marketing
The Venetian Resort Las Vegas
2013 - 2014: Director of Marketing
Overlay Gaming Corporation
Chief Marketing Officer
Hallandale Beach, Florida
Vice President of Corporate IT
Las Vegas, NV
Vice President of Digital Marketing, eCommerce
Las Vegas, NV
Executive Director of Digital Marketing, eCommerce
Las Vegas, NV
Director of Digital Marketing, eCommerce
Las Vegas, NV
Director of Marketing
E-Commerce Marketing Manager - North America
New York, NY
Marketing Producer - Yankees.com
New York, NY
Video On-Demand Network Operator
- Digital Marketing & eCommerce
- Marketing Analytics & Data Science
- Customer Data Platforms (CDP) & Personalization
- Social Media & Influencer Marketing
- Loyalty Marketing & Platforms
- Team Building, Mentorship, & Leadership
- Systematic Approach To Delivering Results
- Customer Experience & Product Management
- Performance Marketing Strategy & Analysis
- Customer Relationship Management (CRM)
- Budget Management & Forecasting
- Digital Transformation & Innovation
- Google Analytics Individual Qualification (IQ):
Credential ID 02216623
I had the pleasure of working with Zack for nearly 5 years. I was blown away by his unique combination of right-brained creative thinking and deep understanding of existing and emerging technology.
It was this rare blend that allowed him to lead end to end programs from flawless brand strategy to best in class data driven performance marketing.
His visible passion and infectious energy were an inspiration to his team and partners and made him a pleasure to work with. Simply put, whatever Zack gets his focus on – will win.
I've had the pleasure of working with Zachary for the past year and understand first hand what a unique talent he is.
He has an amazingly rare blend of deep marketing knowledge, strong technical proficiency and proven leadership skills that puts him on the bleeding edge of his craft.
He is able to translate this incredible combination into powerful and deeply meaningful business solutions and drive innovation in his team like I've never seen before. He truly is an A+ talent and can't wait to see what the future holds for him.
Robert Loeb, CISSP
Zach is one of the best strategists that I have had the pleasure to work with, his professionalism and acumen are world class. Zach has proved himself as a leader among senior executives and is easily among the top level of professionals that I have worked with at the Sands and elsewhere. During the time that we worked together Zach's work was thorough, he included key people in insuring that the right solution was presented, not afraid to defer to the SME's when considering factors that affected business decisions outside of his professional knowledge and able to quickly adapt new knowledge into the process.
Man Chon (Kevin) U, PhD
I worked with Zach on a number of digital projects at Las Vegas Sands Corp., he is the head of eCommerce for the Vegas properties. Zach possesses extensive knowledge and experience in digital marketing & ecommerce makes him a great leader in corresponding domain. He is respected and well-regarded by his peers given that he is so dedicated and continuously looking for solutions to improve the business. Zach is one of a few at the organization who are very much willing to cooperative with other departments and teams to maximize the results. I enjoyed collaborating with Zach, and I would welcome the chance to work with him again.
Zack was a valuable partner in driving innovation and growth at LVS. He is equal parts intelligent and driven. Through passion and creativity, he rapidly transformed Digital Marketing at LVS. While the results and records speak for themselves, it is the inspirational leadership with which he has elevated both his team and colleagues that is most impressive. He raises the bar and makes everyone around him better through his forward-thinking ideas, cross-functional collaboration, and unmatched work ethic. Beyond that, he is a recognized leader in the industry and is highly sought out for best-in-class strategies and tactics.