Zachary LeiferWriting & Perspectives
On marketing and technology leadership, customer data, AI, and the operating models that connect technology investment to commercial results.
The capstone research from my Harvard Business School AMP: a survey of 82 senior executives on why initiatives fail to deliver, and the readiness conditions associated with stronger delivery.
Read the article →A Fortune 500 company recruited me from VP of Digital Marketing to VP of Corporate IT. Four lessons from the other side of the CMO/CIO divide.
Read the article →AI is dismantling the traditional management pyramid. The question is whether you redesign it intentionally or let the disruption happen to you.
Read the article →AI adoption is running ahead of AI governance in most organizations. What boards and CEOs should be asking.
Read the article →