Zachary Leifer·Insights
On marketing and technology leadership, customer data, AI, and the operating models that connect technology investment to commercial results.
The capstone research from my Harvard Business School AMP: a survey of 74 senior executives on why initiatives fail to deliver, and the readiness architecture that changes the odds.
Read the article →A Fortune 500 recruited me out of VP Digital Marketing to run Corporate IT. Four lessons from the other side of the CMO/CIO divide.
Read the article →AI is dismantling the traditional management pyramid. The question is whether you redesign it intentionally or let the disruption happen to you.
Read the article →AI adoption is running ahead of AI governance in most organizations. What boards and CEOs should be asking.
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