Zachary LeiferSpeaking
Speaking
Zachary Leifer speaks on AI strategy, customer data, commercial growth, enterprise transformation, organizational readiness, and the operating models that connect technology investment to measurable business results.
A commercial growth and transformation executive, he has served as Chief Marketing Officer of 1/ST Technology, Chief Commercial Officer of PokerAtlas, and Vice President of Corporate Information Technology at Las Vegas Sands. He is available for keynotes, executive panels, leadership roundtables, board sessions, workshops, virtual events and podcasts. Based in Las Vegas, Nevada, he travels nationally and internationally.
Or email directly: zacharyleifer@gmail.com
Format
- Keynote
- Executive Panel
- Leadership Roundtable
- Board Session
- Workshop
- Virtual Event
- Podcast
Location
Las Vegas, NV · National · International
About the Speaker
Executive experience behind every talk.
Zachary Leifer is a commercial growth and transformation executive who connects AI, digital, data, and technology investments to revenue, EBITDA, and enterprise value. He has served as Vice President, Corporate Information Technology at Las Vegas Sands, Chief Marketing Officer of 1/ST Technology and Chief Commercial Officer of PokerAtlas.
At The Venetian, then part of Las Vegas Sands, he led a direct-channel digital transformation before being recruited from Digital Marketing and eCommerce leadership into Corporate Information Technology at the same Fortune 500 company. At 1/ST Technology, he connected marketing investment to commercial growth.
His Harvard Business School AMP capstone research (the Leadership Impact Project), completed in 2026, examined the organizational conditions supporting value creation from data and transformation. He advises and speaks on commercial growth, digital transformation, AI strategy and AI value realization, connecting investment to accountable ownership and measurable outcomes. Based in Las Vegas, he welcomes board and advisory opportunities.
67%
Revenue growth, 1/ST Technology
$36M
Incremental direct-channel revenue, The Venetian
56%
CAC reduction, 1/ST Technology
HBS
Advanced Management Program · 2026
Short bio for event programs
Zachary Leifer is a Las Vegas-based commercial growth and transformation executive with Chief Marketing Officer, Chief Commercial Officer and enterprise technology roles at 1/ST Technology, PokerAtlas and Las Vegas Sands. Drawing on that experience and Harvard Business School capstone research, he speaks on AI strategy, investment governance, organizational readiness and value realization.
Signature Talks
Five talks built from operating experience.
Each session draws on results, trade-offs and organizational challenges from his Chief Marketing Officer, Chief Commercial Officer and enterprise technology roles.
AI Strategy & Commercial Value
AI Is Not a Strategy: The Operating Model Leaders Need Before They Scale It
Creating More Predictable Value from Data, Technology and AI Investment
Most organizations do not struggle to find technology ideas. They struggle to turn investment into measurable commercial value.
In this practical executive session, Zachary Leifer explains why AI, data, digital and technology initiatives often stall after approval, and what leaders can do differently before committing significant capital. Drawing on research with senior executives and experience leading commercial growth and corporate technology functions, he provides a disciplined approach to defining the business objective, diagnosing organizational readiness, funding discovery, establishing accountable ownership and measuring proof of value.
Attendees leave with a practical framework for identifying where technology can create value, recognizing the organizational conditions that put initiatives at risk, and holding transformation investments accountable to revenue, EBITDA, customer economics and enterprise value.
Attendees will be able to:
- Define the commercial or enterprise outcome before selecting a technology solution.
- Identify the ownership, incentives, operating-model and readiness conditions that determine whether an initiative can be adopted.
- Distinguish a proof of concept from a proof of value and establish the measures that will verify the result.
Customer Data & Growth
From Customer Data to Commercial Value: Making Personalization Change Customer Economics
Customer data creates value when it changes a decision, an experience or an economic outcome. This session connects customer data platforms, predictive analytics and personalization to acquisition, retention and reinvestment discipline. Zachary draws on his work at 1/ST Technology and The Venetian to explain how leaders can connect technical capabilities to customer economics. Audiences leave with a way to distinguish a platform implementation from a commercial improvement and to frame the measurements needed to evaluate the difference.
The CMO/CIO/CFO Triangle
The Growth Operating System: How Marketing, Technology and Finance Must Work Together
Growth initiatives cross functional boundaries even when budgets and accountability do not. Zachary explores how marketing, technology and finance can establish a shared investment case, clear decision rights and a common definition of success. His experience moving from digital marketing into Corporate Information Technology at Las Vegas Sands grounds the discussion in operating practice. The session focuses on aligning the customer opportunity, delivery requirements and financial measurement so that no function declares success while the business outcome remains unresolved.
Gaming & Hospitality
What Hospitality and Gaming Can Teach Businesses About Loyalty, Data and Customer Experience
Hospitality and gaming make the connection between customer relationships and business economics unusually tangible. Zachary examines lessons from integrated resorts and wagering, including customer segmentation, personalization, direct-channel performance and reinvestment. He distinguishes practices that transfer to other industries from those that depend on the operating context. The session helps leaders evaluate loyalty through customer value and experience rather than enrollment or promotional activity alone, with attention to the organizational coordination needed to deliver a consistent customer experience.
Marketing Operating Model
Beyond the MarTech Stack: Building a Marketing Operating System That Produces Results
A technology portfolio is not an operating model. This session explores how leaders connect marketing capabilities to priorities, workflows, accountability and measurement. Zachary draws on executive experience spanning customer data, digital commerce, agency management and enterprise technology to explain why buying tools does not settle the underlying management decisions. Audiences leave with a clearer way to identify what the organization needs to do differently, which capabilities support that change and how to evaluate whether the investment is improving commercial performance.
All talks are customizable for your audience, format and duration.
Get in TouchExplore executive speaking and leadership workshops for organizations.
Past Appearances
Selected appearances and presentations.
2026
Harvard Business School Advanced Management Program
Leadership Impact Project presentation to the AMP cohort
2020
World Tote Association
Digital Transformation in the Age of the Customer
Speaking FAQ
Common Questions
Questions event organizers and conference programmers typically ask.
What topics does Zachary Leifer speak on?
Zachary Leifer speaks on AI strategy, investment governance, organizational readiness and value realization, as well as commercial growth and customer economics, customer data platforms and personalization, digital transformation, marketing technology and the working relationship between marketing, technology and finance. His talks examine how leaders define business outcomes, assess readiness, align teams and measure results. They draw on his executive experience in gaming, hospitality, wagering and eCommerce and on his Harvard Business School Advanced Management Program capstone research, the Leadership Impact Project.
Is Zachary Leifer available for keynote speaking engagements?
Yes. Zachary Leifer is available for keynotes, executive panels, leadership roundtables, board sessions, workshops, virtual events and podcasts. He is based in Las Vegas, Nevada, and available nationally and internationally.
What perspective does Zachary Leifer bring as a speaker?
Zachary Leifer has held vice president roles in both digital marketing and corporate information technology at Las Vegas Sands, a Fortune 500 company, and has served as Chief Marketing Officer and Chief Commercial Officer. His talks are grounded in results from those roles, including 67% revenue growth at 1/ST Technology during his tenure as Chief Marketing Officer and $36 million in incremental direct-channel revenue at The Venetian. His perspective on AI draws on governing earlier investments in big data, digital transformation and enterprise technology, where value depended on the same conditions: a defined business outcome, accountable ownership, organizational readiness, protected resources and credible measurement.
What industries does Zachary Leifer speak to?
Zachary Leifer's operating experience spans integrated resorts and gaming, hospitality, sports wagering and horse racing, iGaming, eCommerce, luxury retail and sports media. His talks are designed for audiences in those industries and for private equity, financial services and any sector where AI strategy, customer data and commercial growth are on the agenda.
How can I book Zachary Leifer to speak at my event?
To book Zachary Leifer for a keynote, conference, panel, podcast or virtual event, email zacharyleifer@gmail.com with the event date, format, audience, topic and timing. For executive workshops, leadership sessions, board sessions or organizational speaking engagements delivered through State of Mind Strategies, visit somstrategies.com/executive-speaking-workshops/.
Where has Zachary Leifer spoken or presented?
Zachary Leifer's past appearances include a World Tote Association presentation, Digital Transformation in the Age of the Customer (2020); the NC Labs podcast, Awesome in Action (2021); and a presentation of his Leadership Impact Project research to fellow participants in the Harvard Business School Advanced Management Program (2026).
Podcasts & Media
Podcasts & Media
Zachary Leifer is available for podcast interviews, executive roundtables, and media conversations on commercial growth, technology investment, AI value creation, digital transformation, customer economics, and the organizational conditions required to turn investment into measurable business value.
Suggested Conversations
- Why AI is not a strategy
- How CEOs and boards should evaluate AI and technology investment
- Proof of concept versus proof of value
- Building the operating model required for transformation
- Turning customer data, technology, and AI into commercial growth
For Podcast Hosts and Media Inquiries
Looking for an executive perspective on how to turn AI, data, technology, and digital transformation into measurable business value?
Book Zachary for a Podcast or Media ConversationBook Zachary to Speak
Bring an operator’s perspective to your next event.
To inquire about speaking availability, share your event date, format, expected audience, and the session topic or challenge you want addressed. Session topics can be tailored to your audience, format and duration.
or email: zacharyleifer@gmail.com
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